While some in the exhibition community had a sense that a such a major announcement was coming from Warners, most didn’t learn of the drastic move until the statement went out. But the battle is far from over, and more could sound their own rallying cry once the COVID-19 crisis ends and moviegoing resumes in earnest. ![]() So far, the National Association of Theatre Owners hasn’t weighed in. Instead, the reaction from the exhibition community - ravaged by the novel coronavirus pandemic and in desperate need of content for likely months to come - was relatively subdued, save for AMC’s outspoken CEO Adam Aron. theaters - completely shattering the theatrical window for the first time in history - would prompt a chorus of boycott threats. ![]() In normal times, Warner Bros.’ proclamation that its entire 2021 slate of films will be released simultaneously on HBO Max and in U.S.
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